Sender Policy
At ThePurpleBox, we are committed to providing a high-quality, reliable, and secure email-sending platform. While our pricing is significantly more affordable than many alternatives, this does not mean we allow unrestricted access to our services. We maintain strict policies to ensure that only legitimate, responsible senders use ThePurpleBox, preventing abuse, spam, and other harmful practices that could impact deliverability for everyone.
Who Can Use ThePurpleBox?
ThePurpleBox is not a free-for-all platform. We carefully review every sender before granting access to ensure compliance with best practices and industry standards. We prioritize working with businesses and developers who send transactional emails that users expect to receive. If your email practices do not align with our standards, your application may be rejected, or your account may be restricted or terminated.
Strict Vetting Process
Every potential customer undergoes a thorough evaluation, where we assess:
- The type of emails being sent
- How recipients are acquired and whether they have provided consent
- Compliance with email regulations such as CAN-SPAM, GDPR, and other industry standards
- Sending history and overall reputation
Senders found to be engaging in bulk marketing campaigns, spammy practices, or questionable email collection methods will not be permitted to use ThePurpleBox.
Zero Tolerance for Abuse
We do not tolerate any form of abuse, including but not limited to:
- Spam or Unsolicited Emails – Emails must be strictly transactional, meaning they should be triggered by user actions or service interactions.
- Purchased, Scraped, or Third-Party Lists – Sending emails to contacts who have not directly opted in is strictly forbidden.
- Phishing, Fraud, or Deceptive Content – Any attempt to mislead recipients, impersonate other organizations, or engage in fraudulent activity will result in immediate termination.
- High Bounce, Complaint, or Block Rates – If your sending practices generate excessive complaints, bounces, or blocks, your account may be subject to review, limitation, or termination.
Advanced Monitoring and Enforcement
To maintain our platform’s integrity, we continuously monitor sender activity. Our automated and manual review systems detect suspicious patterns, block harmful messages before they are sent, and take action against accounts that violate our policies. If any issues arise, we may:
- Suspend or restrict sending capabilities until corrective actions are taken
- Require additional verification or adjustments to sending practices
- Permanently disable accounts that pose a risk to our deliverability and reputation
Why These Policies Matter
- Maintaining High Deliverability – Strict controls prevent spam-related blacklisting, ensuring your emails consistently reach inboxes.
- Protecting Our Customers – By filtering out abusive senders, we safeguard the reputation of legitimate businesses using our service.
- Compliance and Trust – Our adherence to email laws and best practices strengthens our standing with ISPs and email providers.
By choosing ThePurpleBox, you’re joining a platform dedicated to responsible and ethical email sending. We take email integrity seriously, and we expect our customers to do the same. If you have any questions about compliance or need guidance on best practices, our team is here to help.